Alberobello Monumento Abitato
Brand is not (just) a logo. Brands are (even) places.
Alberobello Monumento Abitato
Brand is not (just) a logo. Brands are (even) places.
Alberobello Monumento Abitato is the name of the communication campaign to redefine the tourist image of Alberobello, an Italian UNESCO site since 1996.
A process of visual identification of the city, both in the eyes of the community and from the perspective of travelers.





Atlantis
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Sea buckthorn
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Picton blue
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Razzmatazz
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A digital program that arouses the spirit of exploration for sustainable travellers






Credits
Art direction_Alessia Manganiello Creative Director_Gabriele Carmelo Rosato Graphic design_Flavio Ambrosi de Magistris Illustration_Michele Cerone

