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Alberobello Monumento Abitato

Brand is not (just) a logo. Brands are (even) places.

Alberobello Monumento Abitato

Brand is not (just) a logo. Brands are (even) places.

Alberobello Monumento Abitato is the name of the communication campaign to redefine the tourist image of Alberobello, an Italian UNESCO site since 1996.
A process of visual identification of the city, both in the eyes of the community and from the perspective of travelers.

Atlantis

#95C121

Sea buckthorn

#F8B132

Picton blue

#37A7DF

Razzmatazz

#D50C52

A digital program that arouses the spirit of exploration for sustainable travellers

Credits

Art direction_Alessia Manganiello Creative Director_Gabriele Carmelo Rosato Graphic design_Flavio Ambrosi de Magistris Illustration_Michele Cerone

I dream of a fantastic land

INTERACTIVE CARDS

You are lost in wonder

illustrated maps