Alberobello Monumento Abitato
Brand is not (just) a logo. Brands are (even) places.
Alberobello Monumento Abitato
Brand is not (just) a logo. Brands are (even) places.
Alberobello Monumento Abitato is the name of the communication campaign to redefine the tourist image of Alberobello, an Italian UNESCO site since 1996.
A process of visual identification of the city, both in the eyes of the community and from the perspective of travelers.
Atlantis
#95C121
Sea buckthorn
#F8B132
Picton blue
#37A7DF
Razzmatazz
#D50C52
A digital program that arouses the spirit of exploration for sustainable travellers
Credits
Art direction_Alessia Manganiello Creative Director_Gabriele Carmelo Rosato Graphic design_Flavio Ambrosi de Magistris Illustration_Michele Cerone
