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Odegitria TV spot

Stories are a mosaic of colors, languages and flavours: a charm of timeless magic

Odegitria TV spot

Stories are a mosaic of colors, languages and flavours: a charm of timeless magic

The animated TV spot aims to shed light on the mysterious origins of the word Odegitria, the name of an excellent classic method sparkling wine from the prestigious Italian winery Cantina Albea.

The origins of this name are shrouded in legend and can be traced back to the cult of the Madonna protector of the fields and farmers of the Itria Valley, in Southern Italy, in whose vineyards the grapes destined for this sparkling wine are produced. The land delivers the fruits of its harvest to a population very devoted to the Virgin Mary.

For such a spiritual story, we chose to entrust the story to images, to make the aura of mystery surrounding this story evocative. The original illustrations were animated and mixed with the voice and music of a popular music group.

Credits

Screenplay_Gabriele Carmelo Rosato Motion graphic_Alessia Manganiello and Flavio Ambrosi de Magistris Illustrations_Francesca Cosanti Voiceover_Renato Grilli Soundtrack_Rachele Andrioli and Rocco Nigro

Cantina Museo Albea

Billboards and publishing

Cantina Museo Albea

Digital animation